The New “it girl” Bags
In the 2000s, the "It Girl" bag phenomenon had every fashion fanatic in a chokehold. A new must-have designer bag emerged seemingly every month, flaunted by hot celebrities and style icons. These purses were coveted by every girl who saw the latest paparazzi pic of their fav “It Girl.” From the Balenciaga City to the Fendi Baguette, it defined an era of designer bag supremacy, symbolizing status, trendiness, (& of course hotness). Today, Gen Z carries this important legacy forward, but with a twist: the new "It Girl" bag is more exclusive…but more so in a “iykyk” head nod, favoring small independent designers over lux name brand logos.
From LA to NY, three bags have dominated as the "It Girl" bags of the past year. Whether grabbing a drink at Stir Crazy, walking across the Brooklyn Bridge, or driving 30 minutes to a friend's weird DJ set in arts district... you’re destine to be in the presence of a hot girl casually slinging one of these bags over her shoulder.
Cleo Camp
